Marketing and Branding

HCC Marketing and Branding

HCC Marketing is the official point of contact for media and external marketing initiatives at Highland Community College. This page includes resources, templates, and information for all things marketing and branding at HCC. 

HCC Branding Standards and Style Guide

Our branding standards and style guide includes the HCC wordmarks, logos, images, and more.

The horizontal version of the wordmark is considered to be the primary wordmark of the institution. The stacked wordmark is the secondary option and should be used when space is limited. Logos should only appear in navy and white. Any other color formats must be approved by the Marketing Department prior to usage.

• Access to logos and watermarks are available to HCC community here.
• HCC uses Georgia and Gotham fonts (available here). 

This guide seeks to provide rules and procedures for graphically representing Highland Community College. The information contained within serves to create and maintain a cohesive marketing presence in the region, on-campus, online, and beyond. Any questions please contact the HCC Marketing Department at marketing@highlandcc.edu. 

 

Graphic Design and Video Requests

Consistent imaging is a critical component of how we communicate about Highland Community College. Adhering to defined graphics standards enables clear messaging and aids in the branding of the College. In part, it is crucial that no outside marketing materials be displayed or used in any form without the approval of the Department of Marketing.

• Graphic Design Request Form
• Video Request Form
• Marketing Equipment Request Form 

Additional Resources and Quick Links

• Social Media Request Form - All new sites and social media accounts associated with Highland Community College must be reviewed by the Highland Community College Marketing Department.  For information about the social media account guidelines, view the brand standards and style guide. 
  • Facebook: @highlandscotties
  • X: @highlandcc
  • Instagram: @highlandscotties
  • YouTube:/YouHCCTube
• Cost for Printing Flyer

Questions? Contact Our Team: 

• Stephanie Peterson, Director of Marketing, (785) 442-6051
• Alyssa Halls, Graphic Designer, (785) 442-6090
• Tanner Holte, Multi-Media Coordinator, (785) 442-6028